Mediacurrent: Our Clients’ Top 2019 Digital Marketing Challenges

What’s the one big challenge that marketers and CMO’s we partner with  are facing this year? It’s really tough to put a finger on just one. Proving impact on revenue, marketing team staffing, personalization, and marketing-IT alignment are among the hurdles voiced in discussions that Mediacurrent’s sales team are having with prospects and clients. We are finding CMO’s are pressed more than ever to show marketing’s value while the complexities and opportunities sprouting within digital continue to evolve. Let’s dive into each challenge and uncover what makes these hurdles difficult to jump — and the tools or approach that can help marketers overcome them.

Proving Impact on Revenue

Probably not surprising that last year Gartner surveyed where CMOs were spending marketing budgets. They found marketing budgets shrunk slightly year over year since 2016 while a higher percentage of budgets are being allocated to digital. The pressure is on for marketers to prove how specific marketing campaigns and investments directly contribute to an organization’s revenue. Owners and shareholders want more specificity in understanding how much budget to allocate to higher revenue generating activities. Furthermore, marketers need to react faster to fluctuating market conditions that impact customer experience.

How can you attribute revenue to specific marketing activities and demonstrate ROI so you can invest and optimize in the right activities? There are a number of SaaS tools available and most implement a specific approach to measure marketing attribution and achieve granular ROI tracking. 

  • Motomo – offers a GPL-licensed on-premise web analytics stack.
  • Bizible – analytics and multi-touch revenue attribution.
  • Terminus / Brightfunnel – product suite that offers account-based marketing analytics and sales insights.
  • Conversion Logic – cross-channel attribution with AI-powered insights and budget forecast simulations.
  • Allocadia – a marketing performance management platform that offers revenue attribution and insights into marketing budget allocation.
  • Full Circle Insights – product stack that tracks marketing and sales attribution, built as a native Salesforce App.
  • Google Attribution – formerly called Adometry, it’s now part of the Google Marketing Platform.
  • Salesforce CRM – ROI tracking can be enabled with additional campaign configuration.
  • Domo Digital 360 – full suite of analytics, funnel, and ROI tracking.
  • VisualIQ – strategic measurement, multi-touch attribution, audience analysis, and predictive insights.
  • Oracle Marketing Cloud – integrated suite of tools that include analytics, marketing automation, content/social marketing, and data management.

Because each tool specializes in a specific aspect of ROI tracking, you will need to do some research to understand which tool best fits your organization. Most of the tools listed above implement some form of attribution tracking that will help achieve more robust ROI calculations. Our Director of Marketing Adam Kirby gives a helpful overview of  how marketing attribution works, in his MarTech West slide deck. Organizations we speak with often need help from consultants and agencies to understand how to optimally configure their martech stack with ROI tracking tools. This need coincidentally brings us to the next challenge marketer’s are facing…

Staffing Teams – The Right Blend

Organizations are becoming more careful to find the proper balance between internal team staffing and engaging help from an outside agency. In the early 2010’s, there was a movement within Fortune 2000 companies to bring more expertise in-house. As martech complexity evolved into the latter part of this decade, organizations are realizing that exposure to new technologies and approaches is limited with their in-house teams. By engaging with a wide spectrum of industries, clients, and projects, agencies provide a broad view into the martech landscape that in-house teams don’t have. What’s the right blend? It depends on the vertical. Organizations with one large website typically outsource at least half of their digital marketing. Higher Ed and Government have longer procurement cycles and, consequently, need at least 75% of their overall marketing team to be full-time in-house.

Not only is outside help needed by in-house teams to stay informed, budget scrutiny is forcing CMO’s to seek off-shore development help. However, they are finding off-shore falters when technology projects aren’t being led by one or more on-shore architects who maintain a project’s integrity between on-shore stakeholders and off-shore teams. These technical liaisons are critical to off-shore development success. We see too many organizations assume if off-shore developers demonstrate technical competency, they should be fully capable of leading an implementation. Yet, those organizations fail to consider the strength of influence local culture has on communication dynamics and the perception of requirements by off-shore teams.

Personalization

Another challenge marketers are targeting is how personalization can impact KPIs and produce a higher ROI percentage compared to other digital marketing efforts. In 2017, the concept of personalization was buzzing while marketers were trying to understand what it takes from a content and labor effect to implement. After GDPR went into effect a little over a year ago, personalization efforts have to take into account how GDPR laws impact customer data acquisition and retention, making the implementation of personalization trickier and more complex with respect to data analysis and the ability to capitalize on personalization opportunities. Tools like Acquia Lift, open source marketing automation platform Mautic (recently acquired by Acquia), Triblio, and Optimizely Web Personalization offer slightly different perspectives on personalization. 

When evaluating if you’re ready for personalization, here are eight considerations that will dictate success when carefully planned or potential failure if not addressed:

  1. Do you have enough content that’s written for each persona your personalization effort needs to target?
  2. Do you have content creators who can continually create new and evergreen content?
  3. Do you have KPIs defined to track the performance of your personalization efforts?
  4. Is your martech stack compatible with personalization technologies that fit your business model?
  5. Do accurate, fresh data metrics exist in usable forms? Is data structured uniformly and exclusive of redundancies that might skew its meaning?
  6. How do data privacy laws impact the efficacy of a personalization initiative? Can enough of the right user data legally be captured to supply the initiative?
  7. Are data governance guidelines in place that ensure data integrity stays intact well beyond the implementation phase of a personalization initiative?
  8. Finally, is your department or organization committed to investing time and energy into personalization? It’s a long game and shouldn’t be misinterpreted as an off-the-shelf-set-it-and-forget-it type of content solution.

If you’re starting a personalization strategy from ground zero, Mediacurrent Senior Digital Strategist Danielle Barthelemy wrote a quick guide to creating a content strategy with personalization as the end-goal. Danielle illustrates how a sound personalization strategy positively influences purchase intent, response rate, and acquisition costs. 

Marketing-IT Alignment

In order for digital marketing execution to be as effective and efficient as possible with initiatives like ROI tracking and personalization, it’s imperative for marketing and IT teams to collaborate cohesively.  A frictionless environment is critical for marketers to meet the immediacy of an ever-increasing market speed. In some organizations, these two departments are still maintaining competing interests in relation to policy, security, infrastructure, and budget. Example scenarios include  strict IT policies that can stifle speed-to-market, cowboy marketers all but ignoring technical security when implementing new tools, and executives missing the budgetary discord that echoes when both departments operate in their own silos.

These independent agendas must be meshed together into one for the betterment of the organization. But how? 

  • Learn how to empathize by understanding each other’s goals and challenges across departments. Define a shared list of KPI’s and time-bound each.
  • Schedule weekly touch point meetings between IT and marketing leaders.
  • Conduct a quarterly tools review to understand the “why” behind tools that each department uses.
  • Demonstrate discipline-specific concepts that require collaboration from the other department. For instance, show IT how marketing attribution works and what’s required of them to make it successful. Or, show marketing what a normalized database is and how it will help marketing be successful by reducing duplicate data.

Marketing ROI: An Ongoing Challenge

Overall, the challenges CMO’s are asking us about as we move into the latter half of 2019 are heavily rooted in accurately tracking ROI and putting tools in place to boost it. While marketers have been challenged with proving ROI for years, digital has evolved to a point where tools and systems exist that embolden marketers to aggressively pursue understanding where their money is best spent. For most organizations, there are still talent hurdles to overcome and knowledge gaps to fill to properly implement martech and systems that accurately track ROI. 

How about you — what challenges are your marketing department working to solve this year? Have you found the right in-house to agency team blend? Have you had success with ROI tracking and personalization?

OpenSense Labs: Is Decoupled Drupal the Right Choice for You?

Is Decoupled Drupal the Right Choice for You?
Jayati
Fri, 06/14/2019 – 10:29

A lot of buzz around “Decoupled Drupal” is taking place and it has quickly become ubiquitous in the industry. Drupal has won hearts by embracing the newest of technology and presenting the best of possibilities. The full separation of the structure from the content has aided the content management systems with appropriate means to accelerate the pace of innovation. 

In this blog, we will address some loaded questions of what, why and when of Decoupled Drupal for you. 

A headless robot

Decoupled Drupal Is For You

Rendering a separate framework for front-end and back-end content management experience, Decoupled Drupal provides for a content presentation that is completely devoid of the content management. It is also known as ‘Headless Drupal’, where the head refers to the front-end rendering or the presentation of the content and the ‘body’ attributes to the backend storage. 

Addressing the 3 Ws: Why, What, When 

In this section, we will take one head at a time and examine the core functionalities of Decoupled (Headless) Drupal. 

Why Decoupled?

Being a flexible framework for developing websites, web/native apps and similar digital products, Decoupled Drupal allows for designers and front-end developers to build without limitations. As an organisation you can leverage a decoupled approach for progressive web apps, and native apps. Decoupled Drupal has created a noise in the community with its divide and conquer development strategy.

What’s your Intention?

Your intentions always determine the outcome, i.e., how your product will be built with the Decoupled Drupal. For the developers working on it, here are a few scenarios and their outcomes: 

  • In case of standalone websites/applications, decoupled Drupal might not be a wise choice. 
  • For multiple web applications and websites, decoupled Drupal can be leveraged in two different ways. 
  • When building non-web native apps, you can employ decoupled Drupal to attain a content repository without its own public-facing front end.
flow chart
Source: Dri.es

Once the intentions are clear, the next step is to see if it can be executed given a proper apparatus. Here are a few questions that should influence your decision to choose decoupled Drupal: 

  • Is it right for your project and your team?
  • Do you have a strong grasp on your data needs?
  • Evaluate if your current hosting provider can support this architecture
  • Are you prepared to handle the complexity of serving content to multiple clients?
  • Do the URL alias values have a unique identifier that makes API requests easy?
  • Can your metadata logic power meta tags, JSON-LD, analytics to be generated with standardised rules?
  • Where are menus created, ordered, and managed? 
  • Do you have an architecture that supports combining multiple redirect rules into a single redirect?

When to Decouple

By now we have established enough facts that Decoupled Drupal is a package full of advantages. It’s time to delve deeper and seek the accuracy of circumstances in which it can be put into effect: 

Decoupled Drupal allows for designers and front-end developers to build without limitations

Resources 

Progressively decoupling the Drupal requires a separate development of the backend and front-end and thus, separate resources are a mandate. Two individually capable teams that can collaborate and support makes for a successful decoupled Drupal. 

Multiple Channels

 The faculty of publishing content and data across platforms and products can affect the way you become headless.

Applicable Content

 Decouple is a great fit if you already have an interactive data. Visualisations, animations, and complex user flows pushes for frameworks like Ember, React, Vue JS or Angular.

Drupal Interface

Sometimes, a rich interface and built-in features can hinder the work. Even Drupal’s flexible content model to store content requires a different interface for adding and managing that content in some cases. 

When Not to Decouple

Inversely, it is equally important to know what situations might not be healthy for a decoupled Drupal to thrive. Gauge these possibilities to rule out situations/project:

  • Drupal has the advantage to leverage a huge pile of free modules from the open source community. But with the decoupled Drupal, the ability to easily “turn-on” the front-end functionality goes out of the window. The separate content management system eliminates this likelihood of managing your website front-end directly. 
  • Drupal’s front-end proficiency should align with your front-end requirement. Absence of a systematic match can land your decoupled dream in doubts.  

Conclusion

There’s no confusion about the abilities of Decoupled Drupal. It’s your business requirements that should fit in like a puzzle with the headless architecture. With necessary technical leadership skills and expertise in this web infrastructure, you can sail your decoupling aspirations to the other end. 

We’d love to hear your feedback on our social media platforms: Twitter, Facebook and LinkedIn

And do not forget to share more ideas at hello@opensenselabs.com

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Evolving Web: What We Learned at Drupal North Day 2

Fireside chat at Drupal North

Another successful day at Drupal North is now complete! This day was packed with sessions from all kinds of speakers, including our very own Jigar Mehta and Robert Ngo. Some great discussions were had amongst the Drupal community which was out in full force. Here are some of the ideas that we saw repeated throughout the day:

Content must be modular

Making your content modular allows you to easily plug it into any new type of channel. There’s no need for you to start from scratch just because you’re creating something for a different platform or user base. And, if you keep this content in a centralized hub, all users have access to the most accurate and up-to-date versions.

Plan out where you’re going in the initial design phase

Knowing where you’re going makes it that much easier to get there. You need to start with solid components so you don’t have to go back later on and make constant revisions. A detailed plan allows you to take advantage of UI Patterns that will save you time and headaches in the future.

More and more people actually know about Drupal

Years ago, many within the Drupal community would have to explain to people what Drupal, and even open-source was. This made the task of convincing them to switch to a Drupal site even harder. Now, executives and decision-makers will have often already heard of Drupal and just need to be convinced of what value YOU can bring to them.

Accessibility is key

The web is for everyone and that means your website needs to be accessible for everyone. It’s also important to maintain this accessibility; technology is always improving so just because your site was accessible when you launched it 3 years ago, doesn’t mean it is today. And when you conduct user tests, try and recruit diverse participants in order to get more inclusive results.

Drupalers love basketball!

To wrap up the day, conference attendees went to the after party to catch game 6 of the NBA Finals — GO RAPTORS!

Just one more day left of Drupal North and we hope you’ve been making the most of it! Make sure you’re following along with us on LinkedIn and Twitter, and check out the rest of our daily recaps on this blog.

+ more awesome articles by Evolving Web

Kanopi Studios: 5 Things to Consider When Executing a Website Rebuild

You’ve decided it’s time to rebuild your website. Research has been done, conversion rates have been analyzed, the team has selected a rebuild over a focused fix, and you and your team are committed to making this happen. One of the easiest ways of ensuring your success is to remain mindful of a few key things as you work your way through this larger process.

Regarding that term, “mindful:” one of the Kanopi team’s favorite authors is Brené Brown. She writes, “Mindfulness requires that we not “over-identify” with thoughts and feelings so that we are not caught up and swept away by negativity.” For the purposes of your website rebuild, I’d adapt this to be, “Mindfulness requires that we not “over-focus” on what we’ve done before, and rather remain aware of what’s important for our success so that we can focus on where we want to be.”

So, let’s get to it and break down what the top five things we need to be mindful of when executing a rebuild project.

1. YOU are the difference! Be engaged.

Stakeholder engagement can make or break a rebuild. But rebuilds are time-consuming, and you and your stakeholders will likely be pulled in several directions as you try to execute a rebuild while balancing other priorities and projects.

Your availability, open communication, and timely feedback is critical to enable your team to create the web presence your organization needs to reach its goals. Be realistic in what time your team can devote to the project so you can be as fully engaged as possible. Define roles and responsibilities early as well so it’s clear who is handling what.

If you need an assist from an outside agency to keep the project moving quicker, be direct with them about your business needs and wants. Help them to understand your users and audiences. An agency will make every effort to dive deeply into understanding your market, but at the end of the day, you and your team are the experts on what you do. So view any outside agency as a partner who can work with you towards success, and stay engaged with them throughout the process.

2. Define success & track it

We cannot know if we’re successful until we have identified what success will look like. For some sites, it’s simply exposure. For others, it’s a need to meet specific goals. Take the time to define what your organization needs to achieve, and which key metrics will allow us to quantify success.

Not sure where to start? Here are common metrics should you benchmark now as you prepare for the rebuild:

  • Users: note how many users are regularly coming to your site
  • Bounce Rate: record the overall bounce rate. Make note if this is at, above or below your industry’s standard.
  • Average Session Duration: how long are users staying on your page?
  • Sessions by Channel: where are your users coming from? How much organic traffic is coming in?
  • Top Keywords: identify what words are being used in the search engines when users are finding you. Are these surprising?
  • Competitor Keywords: are users who are looking at your competitors using the same keywords?
  • Top Referrers: who is sending traffic to your site? Maybe social media is key, or you’re more focused on industry referrals. Determine where you should be in the market.
  • Conversion Rates: what forms do you need users to fill out? What conversions are critical to your business goals? These can take the form of contact or forms from your CRM tools such as Marketo or Pardot, or even visits to a specific page or video views.   
  • Accessibility: does your site meet national or international compliance standards?

In short, benchmark where you are now, and use this data to help round out that definition of success. Then come back a few months after launch to reevaluate and compare so you can quantify the success to your stakeholders.

3. Get your content strategy in order

The old saying “Content is King” is truer today than ever. Users are more educated. Search engines have become smarter, looking for more than keywords — they look for meaning in phrases to help determine the focus of a given page.

As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. — Hubspot

This is where most people turn to me and tell me they’ll get their team on it so they can move further along in the content process. But don’t underestimate the time and energy content development/aggregation can take, even if your larger project is hiring a copywriter to augment your team. All too often, when content becomes a late-stage endeavor a few things happen:

  • timelines get pushed out, waiting for content to be approved.
  • changes to the previous UX are often required to account for unrealized navigation or calls to action, causing potential budget overages.
  • content is rushed and not in alignment with the overall vision.

To help this process come together for your team, here are a few action items to start with:

  • Audit your content: take a full inventory of your site’s content to better identify:
    • what to keep
    • what to repurpose
      • for example: the video may look dated, but could your team could write a blog post from that material?
    • what should not be migrated to your new site
      • this can be archived to be referenced at a later date
  • Build a sitemap: determine the hierarchy of the content on the new site.
  • Identify missing content: comparing your audit to your sitemap, what needs to be produced?
  • Track content creation: track who is responsible for writing, editing and approving content — and give them deadlines
  • Start thinking ahead: you may need to start planning future content. Developing an editorial calendar will help keep the process moving. Content typically included in an editorial calendar:
    • blog posts
    • social media posts
    • videos
    • infographics

When preparing for a rebuild, your content strategy has to be one of the first things your team takes on. This approach will save you time, headaches, and likely budget moving forward. 

4. Consider your users’ digital experience

By this stage in the process you should know your target market, their buying habits and why your product or service is of value to them. You likely have personas and other data to help back this up. But in the omnichannel world in which we thrive, there is often more to architecting an effective user journey. Understanding the nuances of the devices, the influence of how a user comes to your site, and the overall adherence to best practices are complex. For example, consider the following:

  • What percentage of users are coming from mobile devices?
    • Are you CTAs and main conversion points easy to access on a small screen?
    • Is the user journey simplified?
  • Are you users coming from social media?
    • Is it your blog driving traffic or more word of mouth?
    • Is it positive or negative attention?
  • Have you produced a user journey map to identify the different pathways to conversion?
    • Is your site currently set up to promote these journeys?
    • Are you utilizing personalization to customize that user journey?

You can learn more about how to use user research to gain insight into audience behavior to help you frame your thoughts about your personas overall user journey to conversion.

5. Think about the future of your site

Websites need to evolve and adapt as the needs of your users change over time, but as you rebuild, are you setting yourself up for more incremental changes moving forward? Keep in mind that most rebuilds are focused on the MLP or “Minimum Lovable Product.” It’s the simplest iteration of your site that will meet your current needs with the intent to continually improve it over time. Regardless of whether you’re focused on an MLP launch due to either time or budget constraints, we need to keep these future goals in mind as we progress.

And then there’s the technology side of this: whether you’re looking ahead to Drupal 8 or 9 or the next major evolution with WordPress, consider those needs now to help ‘future proof’ your new site. The web changes too quickly to risk your site being stale when it’s still brand new. Talk this through from the start with your team.

These steps will set you up for success.

Your site speaks to who you are as an organization to your target market. Whether you’re a non-profit, higher education or a corporate entity, being mindful now will set your team’s rebuild up for success. And if you need help with your rebuild, contact us. We’d love to partner with you and help you recognize that success.

The post 5 Things to Consider When Executing a Website Rebuild appeared first on Kanopi Studios.

Cheeky Monkey Media: Drupal 8 and 9 Features That Have Us Going Bananas

Drupal 8 and 9 Features That Have Us Going Bananas

Drupal 8 and 9 Features That Have Us Going Bananas

cody
Thu, 06/13/2019 – 18:46

Just when you think Drupal couldn’t get any dumber, it goes and adds some great new features….. And TOTALLY redeems itself!

via GIPHY

Released back in November of 2015, Drupal 8 has been slowly but steadily upping its game.

In case you’ve been lost in a jungle for the past couple of years, or maybe you just don’t keep up with that kind of thing, we’ve got you covered.

Here are just some of the things Drupal 8 and soon to be Drupal 9 have us jumping around like crazy apes about.

OSTraining: How to Build User Profiles With Fields in Drupal 8

How to Build User Profiles With Fields in Drupal 8

By default, a Drupal 8 user account collects only very basic information about the user. 

And, most of that information is not visible to visitors or other users on the site.

Fortunately, Drupal makes it easy to modify and expand this profile so that people can add useful information about themselves such as their real name (versus a username), address, employer, URLs, biography, and more.

Drupal Association blog: Drupal Association Board Elections, 2019

With Drupal 9 approaching rapidly, it is an exciting time to be on the Drupal Association Board. The Association must continue to evolve alongside the project so we can continue providing the right kind of support. And, it is the Drupal Association Board who develops the Association’s strategic direction by engaging in discussions around a number of strategic topics throughout their term. As a community member, you can be a part of this important process by becoming an At-large Board Member.

We have two At-large positions on the Association Board of Directors. These positions are self-nominated and then elected by the community. Simply put, each At-large Director position is designed to ensure there is community representation on the Drupal Association Board.

Inclusion

2018

Map of 2018 candidates

In 2018, we made a special effort to encourage geographic inclusion through the people who were candidates for election and we were delighted that candidates stood in six continents all across the World — thank you!

2019

Drupal Association logo, Pride version

Now, in 2019, and recognising we are in the middle of Pride Month, we want to particularly encourage nominations from candidates from underrepresented or marginalised groups in our community. As referenced later in this blog post, anyone is eligible to nominate themselves, and voters can vote for whichever candidate they choose, but we want to encourage this opportunity to amplify the voices of underrepresented groups with representation on the Association Board. And as we meet the candidates, whether they are allies or members of these groups themselves, we hope to center issues of importance to these communities – in addition to the duties of care for the management of the Association that are always central to a board role.

As always, any individual can stand for election to the board, but by centering these important issues we are determined to encourage a board made of diverse members as that gives them the best ability to represent our diverse community.

If you are interested in helping shape the future of the Drupal Association, we encourage you to read this post and nominate yourself between 29 Jun, 2019 and 19 July 2019.

What are the Important Dates?

Self nominations: 29 Jun, 2019 to 19 July, 2019

Meet the candidates: 22 July, 2019 to 26 July, 2019

Voting: 1 August, 2019 to 16 August, 2019

Votes ratified, Winner announced: 3 September, 2019

How do nominations and elections work?

Specifics of the election mechanics were decided through a community-based process in 2012 with participation by dozens of Drupal community members. More details can be found in the proposal that was approved by the Drupal Association Board in 2012 and adapted for use this year.

What does the Drupal Association Board do?

The Board of Directors of the Drupal Association are responsible for financial oversight and setting the strategic direction for serving the Drupal Association’s mission, which we achieve through Drupal.org and DrupalCon. Our mission is: “Drupal powers the best of the Web.  The Drupal Association unites a global open source community to build and promote Drupal.”

New board members will contribute to steer? shape? the strategic direction of the Drupal Association. Board members are advised of, but not responsible for, matters related to the day-to-day operations of the Drupal Association including program execution, staffing, etc.

Directors are expected to contribute around five hours per month and attend three in-person meetings per year (financial assistance is available if required).

Association board members, like all board members for US-based organizations, have three legal obligations: duty of care, duty of loyalty, and duty of obedience. In addition to these legal obligations, there is a lot of practical work that the board undertakes. These generally fall under the fiduciary responsibilities and include:

  • Overseeing Financial Performance

  • Setting Strategy

  • Setting and Reviewing Legal Policies

  • Fundraising

  • Managing the Executive Director

To accomplish all this, the board comes together three times a year during two-day retreats. These usually coincide with the North American and major European Drupal Conferences, as well as one February meeting. As a board member, you should expect to spend a minimum of five hours a month on board activities.

Some of the topics that will be discussed over the next year or two are:

  • Strengthen sustainability

  • Grow Drupal adoption through our channels and partner channels

  • Evolve drupal.org and DrupalCon goals and strategies.

Who can run?

There are no restrictions on who can run, and only self-nominations are accepted.

Before self-nominating, we want candidates to understand what is expected of board members and what types of topics they will discuss during their term. That is why we now require candidates to:

What will I need to do during the elections?

During the elections, members of the Drupal community will ask questions of candidates. You can post comments on candidate profiles here on assoc.drupal.org.

In the past, we held group “meet the candidate” interviews. With many candidates the last few years, group videos didn’t allow each candidate to properly express themselves. We replaced the group interview and allow candidates to create their own 3-minute video and add it to their candidate profile page. These videos must be posted by 19 July, 2019, and the Association will promote the videos to the community from 22 July, 2019. Hint: Great candidates would be those that exemplify the Drupal Values & Principles. That might provide structure for a candidate video? You are also encouraged to especially consider diversity and inclusion.

How do I run?

From 29 June, 2019, go here to nominate yourself.  If you are considering running, please read the entirety of this post, and then be prepared to complete the self-nomination form. This form will be open on 29 June, 2019 through 19 July, 2019 at midnight UTC. You’ll be asked for some information about yourself and your interest in the Drupal Association Board. When the nominations close, your candidate profile will be published and available for Drupal community members to browse. Comments will be enabled, so please monitor your candidate profile so you can respond to questions from community members. We will announce the new board member via our blog and social channels on 3 September, 2019.

Reminder, you must review the following materials before completing your candidate profile:

Who can vote?

Voting is open to all individuals who have a Drupal.org account by the time nominations open and who have logged in at least once in the past year. If you meet this criteria, your account will be added to the voters list on association.drupal.org and you will have access to the voting.

To vote, you will rank candidates in order of your preference (1st, 2nd, 3rd, etc.). You do not need to enter a vote on every candidate. The results will be calculated using an “instant runoff” method. For an accessible explanation of how instant runoff vote tabulation works, see videos linked in this discussion.

Elections process

Voting will be held from 1 August, 2019. During this period, you can review and comment on candidate profiles on assoc.drupal.org.

Finally, the Drupal Association Board will ratify the election and announce the winner on 3 September, 2019.

Have questions? Please contact Drupal Association Community Liaison, Rachel Lawson.

Finally, many thanks to nedjo for pioneering this process and documenting it so well!

Jacob Rockowitz: Webform Open Collective Office Hours

In my post, Drupal is frustrating, I stated that enterprise websites need, want, and are willing to pay for better support options when using Open Source software. Organizations have reached out to me as a Webform module subject matter expert (SME) seeking to start a 1-to-1 support relationship. Occasionally, these relationships result in a sponsored feature request. Sometimes organizations want to ask me a simple question or at least know that I am available to answer questions. In the past, I shied away from the idea of setting up regular office hours because it would be an unpaid commitment of my time during business hours. Fortunately, with the existing funds collected by the Webform module’s Open Collective, I feel that now is a good time to experiment and set up some initial office hours for the Webform module.

About office hours

The goal of office hours is to make it easier for me to help people and organizations with questions and issues related to the Webform module for Drupal 8 as well as to assist current and future Webform module contributors.

Sponsor office hours

Sponsor office hours are intended to help backers of the Webform module’s Open Collective with any Webform related questions or challenges. These office hours will be strictly for monthly sponsors and backers of the Webform module’s Open Collective.

Add-ons office hours

Add-ons office hours are for anyone in the Drupal community building Webform add-ons and extensions that are being contributed back to the open source community. The goal of these hours is to help support and improve the quality of the projects and community around the Webform module.

Office hour guidelines

I’ve been…Read More