It’s been nearly five months since COVID-19 was declared a global pandemic and a national emergency. This, of course, is not how any of us imagined 2020 would play out when marketing plans were put in place at the start of the year. Despite the disruption and tragic human toll during the Spring months, there was widespread expectation that the pandemic would be headed for the history books by the third and fourth quarters.
Turns out, the pause from business-as-usual is not going to be brief. The disruption and human toll continues.