Promet Source: Structured Content: Raising the Bar for SEO

Structured data, also known as schema, or schema markup, has become a standard feature on search engine results pages (SERPs). 

Simply defined as coding that can be added to the back end of website for purposes of helping search engines to effectively crawl a site and highlight relevant content on the SERP, a solid understanding of structured data is fundamental to both SEO and user experience. 

Go to Source