Decoupled websites — also commonly known as headless sites — are all the rage in the web development industry right now. Touted as the best option if you want a creative, compelling, user-friendly site, decoupled websites do offer some interesting advantages. And since you’re always looking for the best way to reach your audience, it stands to reason that you want to explore whether this latest trend can help you reach your marketing goals more effectively.

But don’t let the hype sway you just yet. Before investing in a headless solution, you need to explore whether a decoupled website will truly support your business needs.