Promet Source: Always be Optimizing for SEO

In the current environment, search engines are an essential audience. 

While it’s widely understood that attracting the attention of the major search engines, is key to a website’s overall effectiveness, too often, Search Engine Optimization is viewed as a task that can be checked off of a list once completed.

SEO needs to be viewed as an ongoing activity, with a consistent monitoring of metrics, along with a focus on learning and adjustments to strategy based on the intelligence hidden in the data.