Lullabot: Understanding Create Once Publish Everywhere (COPE)

Do you ever stop to think about how many “things” make up the internet? 

Not necessarily websites and social media networks, but instead the individual pieces of information. Every button. Every callout. Every image. Every teeny-tiny item description in your shopping cart.

A long time ago, if you wanted to write about something on the internet, you had to create it and publish it. And if you wanted to write about it again somewhere else, you had to create it again and publish it again. 


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