Oomph Insights: Platform Metrics: Using Measurement to Optimize Performance

If you can’t measure it, you can’t improve it. It’s true for your business, and it’s true for your digital platform. Yet we’ve seen organizations from startups to enterprises neglect to incorporate measurement into their platform strategy. Data shows you what is and isn’t working in your platform. And, unlike most websites, platforms provide detailed information about known users across specific touchpoints — accurate, first-party data that doesn’t rely on cookies or fuzzy analytics. Actionable insights await; you just have to know what you’re measuring for. Here’s how to take a strategic…


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